It’s the media economics, stupid: For more than a year I tried scoffing at the MediaPost.com’s practice of reporting magazine advertising results by focusing on the number of pages rather than the amount of revenue. In other words, the story would always be: “Pages still down, and oh by the way, revenues are up.” So, I was a little amused today to see MediaPost.com’s handling of the Fox News GOP rating story that takes the opposite approach: The viewership is way up, but revenue is the only thing that matters. It’s nice when you can take both sides of the same argument. As for me, however, always “show me the money.”
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